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Why App Store Optimization(ASO)?
Here are more than 2 millions app available on different app store, getting your app discover and standing out of crowd is one of the biggest issue mobile app publisher are facing. If you are mobile app developer or publisher you must know the different methods of mobile app marketing. One of the most important method is App Store Optimization(ASO). The reason behind this is that recent research shows that 63% of app discovers through app store.
A Need Behind Doing App Store Optimization:
By keeping above research in mind, you can see that there is great potential of App Store Optimization. 63% of the total buyers prefer to consider app store search in order to download an app. Here comes the role of App Store Optimization(ASO). Keep in mind that if your app store will not be visible to potential buyers then they will not likely to purchase the app and you may lose a lot of returns for sure.
Factors Involved in App Store Optimization
Before getting into the detail of factors involved in App Store Optimization, you need to understand that this technique is quite new and there are chances that changes will be made in this technique on time to time basis just for the improvement of App Store Optimization(ASO). However, the basic factors will remain the same, which are as follows:
Always select the catchy title, as people always get attracted towards the title instead of getting into the details. Do not forget to add the selected keywords in the title of your app.
Once the potential buyer get attracted towards the app because of fancy title, the next thing comes into notice is description of the app. It actually represent the details that what this app may offer to its user. Practices say that descriptions should be divided into two major parts. First part should be concise and must not be longer than 1-2 lines. This part should highlight only the major uses of the app whereas the second part should be little long putting light on how app works. Adding screenshots to this part will be a value added.
Keywords mean which words will describe your app. If your selection will be an entertainment online radio then it will show that what your app is all about. Thus, try to be specific and creative while choosing keywords. Try to focus on what people will prefer to type is search bar when they will like to search an app like yours.
Do you agree that beauty attracts and curiously compels to research more? If yes then design your app logo in such a way that your potential buyers not only get attracted but also become curious to explore more about your app.
We follow these steps for App Store Optimization:
1. Improve your App Name.
2. Keyword creation and optimization:
Brainstorming about various keywords people can actually use to search for your app.
Help you with keyword research and optimization.
Analysis of keywords your competitors are using.
3. App localization.
Localization of Keywords.
Localization of App Name.
Localization of Screenshots.
Localization of Description.
Localization of Language strings within the App.
4. Design an eye catching and appealing app icon.
5. Unique description.
A good and effective app description by professional copy writers.
Specific app description with reference to specific app category.
Creation of Unique Selling Proposition of your app to explain why your app is better than your competitors.
6. Video creation.
Video trailers to increase downloads and conversions for apps.
Videos tutorials to showcase your app – highlighting the top features of your app.
Video submissions on You Tube and other top video sites.
7. Screen shot creation & optimization.
8. Design and develop an effective app landing page.
9. App reviews and ratings.
App submission to various app review websites.
Guaranteed coverage at app review websites.
App promotion via mobile app bloggers community.
YouTube video for app reviews.
Last but not the least when you are done with the basics, try to design a strategy with which you can be easily discovered. For this, the best is to treat your app profile page as a landing page in order to market it. Different SEO techniques including writing press releases and reviews, forum announcements, etc. can be considered. Keep in mind that the more your app store will be visible the more will be the chances of your app’s sales and this all is possible with App Store Optimization.
Why iPhone App Marketing?
These days, everyone will notice lots of iPhone app marketing on distinct channels. Whether it is iPhone itself or any social media site, popping up of different iPhone ads is common. Do you have any idea why this kind of promotion has been increased? There can be many reasons behind this increased trend. One of the major reasons is that these days, every other person has iPhone and all of them love to use different types of apps on this smart gadget. Whether it is about entertainment, health, fashion, or anything else, Apple App Store offers every kind of app to facilitate the users. This is the basic reason which is why a wide range of apps are available at Apple App Store and the number is still increasing.
Availability of Various Apps at Apple App Store:
Do you have any idea that how many apps are available in this online store? This online store was started back in 2008 with just 800 apps but with the passage of time, the number of apps increased as the demand for these apps increased. According to sources, now there are almost 1,000,000 apps available in the store. Some of them are available for free whereas to use some of them, you will have to pay annual fee.
Get Reliable iPhone App Marketing Services to make Your App Stand out the Crowd:
Now the concern can be how one may select the appropriate iPhone app for one use. Here comes the role of iPhone App marketing. It is a fact that the more the developer will make his app advertised, the more target audience will get attracted towards it. The best part is that various tools are available, these days, to promote your iPhone app effectively and efficiently. The only need is to select the marketing tools carefully to enjoy the ultimate benefits.
List of Best iPhone App Marketing Services:
Now the question could be in mind that how you can promote your app at best. Do not worry, as we are here for you. We offer lots of reliable app promotional services to our clients with the help of our expert in-house team. All of our iPhone app marketing services are according to Apple App Store Marketing Guidelines. The list of our amazing services is as follows:
Our experts realize the importance of forums in iPhone marketing and know how to use this channel for efficient promotion. Now you can announce your app in various relevant IOS web forums. We find relevant forums for our client’s app and announce the app in a creative manner by either posting within existing threads or by creating new one.
Professionally written press releases
We offer professionally written press releases to our clients. These press releases are best to provide the overview of the app’s features along with developer information to enhance user value.
We are expert in generating hype with the help of these well written press releases. To achieve this target, we aim 250,000 Public Relations(PR) sites and Really Simple Syndication(RSS) feeds or Rich Site Summary.
App Review Bump
Reviews are considered the best source by the users, which is why it is the right platform to use for iPhone app marketing. We arrange 10 unbiased reviews for our client’s app with the aim to get best rating and ultimate app expansion in Apple App Store.
Coverage of App at 10 Best review sites
We promise our clients to publish their app reviews on 10 different popular sources. We are here to facilitate our clients at our best. So, we aim to contact our media associates to publish the reviews on popular sites in order to grab the attention of more prospects.
Video App Demo
Video based iPhone app marketing is one of the latest techniques to engage more prospects and we offer this service by keeping all production standards in focus. To facilitate this techno need of our clients, we not only write script, shoot, and edit the video demo but also integrate it with narration and deliver it in Hi-Def Format.
App Icon design (2D/3D)
Creative icons are immensely important to leave a positive impression on the prospect’s mind and we can design such icons for you. We own expert graphic designing team, which use 2D and 3D technology, to design an effective app icon. Moreover, we test the looks, effectiveness, and practicality of the designed icon with the help of our user base.
Google play optimization
Optimizing the app on social media network has become the need of the era. We can optimize your app with right keywords and content. This type of iPhone app marketing is based on SEO Optimized App Description and we are expert in optimizing the app’s title and description.
Promo Screen Shots design
Promo screenshots play an important role in convincing the users to download the app. We also offer the facility of creating such screenshots in order to attract the users by elaborating app features in a creative manner.
Last but not the least, we understand the importance of keyword based optimization and thus, we offer keyword optimization solution to our clients so that their apps can be searched at Apple App store as well as online with ease.
In nutshell, iPhone app marketing is all about attracting potential users of your app and we offer you every possible service with which you can achieve this goal without spending much amount.